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Microsoft Windows Platform Gained 9.2% Market Share In European Markets Through Nokia Corporation (ADR) (NYSE:NOK)’s Cheap Smartphones

Written by on October 1, 2013

It’s been reported by market research firm Kantar on Monday that Microsoft Corporation (NASDAQ:MSFT)’s Windows platform has gained  9.2 percent share in the smartphone OS market in the key European markets, that is driven by Nokia Corporation (ADR) (NYSE:NOK)’s low and mid-range models.

Kantar reported that during the time span of three months to August, the Windows Phone platform attained a market share of over 10 percent for the first time in the markets of France and Britain, with 10.8 percent and 12 percent market share respectively. The Finnish company, that agreed to sell its mobile phone handset business to Microsoft, earlier this month, is the main user of the Windows platform and the driver behind the increase.

Kantar analyst Dominic Sunnebo said that Microsoft Corporation’s Windows Phone’s latest wave of growth is being driven by Nokia Corporation (ADR) (NYSE:NOK) expansion into the low and mid-range market with the range of Lumia 520 and 620 handsets, as these models are mostly attracting 16 to 24 year-olds and 35 to 49 year-olds, the two key groups that look for a balance of price and functionality in their smartphone.”

Internet giant Google Inc (NASDAQ:GOOG)’s Android that runs on Sony and Samsung smartphones, remained the leading OS platform in key European markets, such as Germany, Britain, France, Spain and Italy.

Google Inc (NASDAQ:GOOG)’s Android is capturing the market share increased to 70.1 percent from 68.8 percent in the same period last year. Whereas, Apple Inc. (NASDAQ:AAPL)’s iOS was the second-biggest platform with a 16.1-percent market share, 2 percentage points more than last year. On the other hand, BlackBerry Ltd (NASDAQ:BBRY) saw its market share more than halved to 2.4 percent from 5.8 percent, which earlier this month agreed to go private.

Nokia Corporation (ADR) (NYSE:NOK) shares in last session slipped -2.27% and closed at $6.51 on traded volume of 25.75 million shares. BlackBerry Ltd (NASDAQ:BBRY) shares in last session declined to -1.06% to close at $7.95 among other leading tech stocks, which declined in last session are  Apple Inc. (NASDAQ:AAPL) shares fell -1.24% to $476.75.

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