кредитный займ на карту
Home » Business, Company, Financial, International, Technology, U.S.

Twitter Inc (NYSE:TWTR) Will Prosper — With or Without Lena Dunham

Written by on January 14, 2015

Lena Dunham revealed recently that she is off Twitter Inc (NYSE:TWTR) as she faced too much cyberbulling by her own account. But Twitter will thrive despite unfortunate cases where some Twitter users take to harassing or going after individuals — celebrities or not.

As this Guardian article noted, Twitter is wonderful 99.99% of the time. And I might add, informative, entertaining, engaging and more. Twitter will be what you want it to be. You can choose to follow or interact with certain types of people who are of the same bandwidth as you which will make the whole Twitter experience worth your while.

You could be a space nerd or an astronomy buff and you could accounts like @badastronomer (Phil Plait) or @plutokiller (Mike Brown). You might follow @thescienceguy (Bill Nye) or @neiltyson (Neil deGrasse Tyson) for his unique take on science, astronomy and general geek cred. You have science writers such as @carlzimmer, @elakdawala (Emily Lakdawala), @jamesgleick, @paulhalpern, @coreyspower, and many others.

Many former astronomers who have been to the International Space Station are on Twitter — for example, @Cmdr_Hadfield (Chris Hadfield), @StationCDRKelly (Scott Kelly), his twin brother @ShuttleCDRKelly (Mark Kelly), @astro_reid (Reid Wiseman), @AstroKarenN (Karen Nyberg), @Astro_Suni (Suni Williams), @AstroSamantha (Sam Christoforetti), @Astro_Wheels (Doughlas H. Wheelock) and many others.

Of course all the important world leaders, opinion makers, and brands too are present on Twitter. Celebrities find Twitter incredibly useful to amplify their message and broadcast it to their millions of Twitter followers.

Once native video is released this year, Twitter can supplant YouTube and people can enjoy those trailers of House of Cards or Game of Thrones right on Twitter.

While considering the value, size, and role of Twitter, it is essential to go beyond the numbers such as monthly active users (MAUs) which can be misleading as they don’t measure the tweets that are embedded everyone online and even shown on television.

Twitter is a great platform to disseminate information which has been used by emergency service departments of cities during times of natural disaster. It is also where celebrities make announcements as well as deny rumors.

Twitter is where people go to to express their shock and horror when some tragedy takes place — whether the airline crashes of 2014 or the tragedies in Peshawar or Paris.

With Twitter taking steps to make the onboarding process easier for Twitter users, the noise around whether the CEO Dick Costolo should stay or leave is precisely that; just noise.

Twitter, to be sure, has a lot of scope for further innovation. It could continue to improve its Direct Message (DM) feature and perhaps it could even let users maintain a separate count of tweets, RTs, and @s to other users as these serve different purposes.

Twitter’s losses are growing — $175.4 million in 3Q2014 compared to $64.6 million in 3Q2013 — but its advertising revenue has a propensity to double from quarter to quarter. With FY2014 expected to be in the $1.36 billion to $1.37 billion range, Twitter is certainly not in Facebook territory but then they serve different purposes and they can co-exist and serve different users.

Twitter is unique in what it offers — this writer for example has had the good fortune of interacting with astronauts Reid Wiseman and Karen Nyberg in space.