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A Brilliant and Passionate Young Founder Tim Cook at Apple Inc. (NASDAQ:AAPL)

Written by on August 22, 2013

Sheryl Sandberg the previous chief operating officer at Facebook (NASDAQ:FB) called Tim cook as she was searching for a fresh enthusiastic person to lead further because Mark Zuckerberg do not focus on those things that are needed the most now, said Sandberg in a 2007 meeting with Apple Inc. (NASDAQ:AAPL).

The S&P 500 is up about 15 percent this year, the company’s shares are dropping 5% this year despite a rally. Although a major change is expected after an astonishing five-year run in which Apple’s headcount tripled. Moreover its revenues rose over six-fold and its profits rose up to 12-fold along with an increase in its stock price that jumped from $150 to a peak of $705 till last fall.

Many people admire people on the other hand for his abilities along with his methodical style, the attitude of close privacy and being a little humorous in small social groups. According to person of the Jobs’ bi-monthly iPhone software meeting which included Cook as well are no more now that is unlikely of “Cook’s style.” Cook is a calm person who listens to the subordinate in the meeting silently constantly rocking this chair. The person added “He could skewer you with a sentence and by saying ‘I don’t think that’s good enough’ would be the end of it and you would just want to crawl into a hole and die.”  However Apple refused to comment on Cook or about the company.

Yet some negative responses are also noticed because the ability of Cook is doubted in reshaping the ideas of culture at Jobs although Cook confidently managed the iPhone and iPad product lines which boosted up the Apple profits including new product by Apple plus watches and television.

According to some Silicon Valley recruiters and former Apple employees at rival companies Apple is recommencing than ever before specifically in case of hardware engineers as one recruiter said “I am being busy by LinkedIn messages and emails both by people who I never imagined would leave Apple and by people who have been at Apple for a year, and who joined expecting something different than what they encountered”. Still the Cook regime is improving by the ability of admitting the mistake and putting effort for which make it kinder and gentler change for many people.

On the other hand Cook’s fans have their own point of views because they favor his technical manners by pointing to the Apple Maps fiasco which came as a replacement for Google (NASDAQ:GOOG) mapping and as a result it was crystal clear that Apple’s maps are not ready completely yet. Company responded by saying that the maps was a “major initiative” and they were “just getting started.” However behind the scene Cook worked on the phenomena and tasked Internet services honcho Eddy Cue by looking for an authentic reason for what exactly happened and what was needed. As a result Cook fired Forstall, apologized to the customers and hired Jony Ive for software designing. Recently Cook is concentrating on the upcoming products such as iOS.

Apple conducted a survey this year on the morale in the critical hardware engineering as employees sense something fishy which is noticed by Apple as well. Dan Riccio, Apple’s senior vice president of Hardware Engineering, wrote in a mail read by Reuters too that was to his team in February “As our business is increasing and facing new challenges, it is becomes very important to get feedback about your perceptions and experiences working in hardware engineering”.

CEO of The Walt Disney Company(NYSE:DIS) and an Apple director, Bob Iger said “The vision that Tim had to involve Jony and to essentially connect two very, very important Apple initiatives or areas of focus which was a big decision on Tim’s part and he made it independently and very, very resolutely”.

The Apple director, Bob Iger said that Cook had taken on “a very, very complicated role given the person that he’s succeeded and the company he’s running.” He added further “I think he’s done so with a deft hand, a strong sense of himself, with that comes a real self-honesty that he is who he is, and not what the world expects him to be, or what Steve was. And I like that.”

According to another recruiter Beth Fox who was a former employee at Apple “It is not as crazy as it used to be. It is not as draconian, they like Tim. They tend to stick to the optimistic side.” Earlier this year in a close talk at his business reunion Cook said “On the social side, the only way for Apple to make a difference in the world in a broad way is to be – I believe strongly – is to be totally transparent. When you do that, you make a decision to report the bad and the good, and we hope that by doing that, that it puts pressure on everyone else to join.”

Cook tied his own pay more closely to stock performance as investors pressured him and he voluntarily agreed to share more of Apple’s $150 billion cash with shareholders. Cook alos won the vote of confidence against the activist investor Carl Icahn this month. Apple also got influenced through tax structure to which it has kept billions of dollars in profits in Irish subsidiaries in order to pay little or no taxes. However Cook defended the policy that is completely legal at a Congressional hearing in May. Apple is also challenged by the local rival companies in China such as Samsung Electronics and the shareholders are attentive towards the bottom line and the next big product launch.

Apple Inc. (NASDAQ:AAPL) shares moved up 0.50% to $ 504.87 in pre-market. Google Inc (NASDAQ:GOOG) shares in premarket were off -0.03% to $869.10.

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